Womens DENIM
Seasons Fall '22 - Spring '24
The business behind the fun: At Old Navy, I zeroed in on inefficiencies and smoothed a path to make room for creativity and innovation, a.k.a. fun!
By changing how we think about and assort our ranges, I’ve refocused our energy on developing the most authentic and trend-right washes in the market while simultaneously reducing over-development by 18% and shortening rounds of approvals by 32%.
2023
A Year of Newness
Fall 2023
Loose Launch
Fall 2023’s must-have leg shape is loose!
The season of denim is here and it’s more comfortable than ever! Leveraging the success from the Spring launch’s of the new Baggy franchise and OG Loose and Balloon Jean. Now bringing in new favorites with the updated Boyfriend launch. Three instant love fits in new authentic fabric with just enough stretch and all the character and details you love from your BF’s favorite pair but made for her.
Fall 2023
Boyfriend Relaunch
Trend
Promotions + News
According to Oprah Daily - We're the Best!
The Oprah Daily's Guide to the Best Jeans for Women was just released and our Women's Extra High-Waisted Sky-Hi Wide-Leg Jeans were named the best high-rise jean. This recognition is a great example of how teams are delivering great product with innovation and value, that is both customer-right and on-trend.
Congratulations to our cross functional Women's Denim team for continuing to drive creative excellence!
The 7 Best Old Navy Jeans, According to Editors
”We scoped out hundreds of options at Old Navy, from the retailer's new arrivals section to its tried-and-true bestsellers, and picked out our favorites, including everything from dark denim and light-wash silhouettes to raw hem jeans and slouchy styles. Ahead, learn more about our editors' go-to skus with photos — including a pair that "hug you in all the right places" without feeling "overly tight or constricting" to another style that not only "looks really cool on" but is "comfortable, too." Check out all six of our faves ahead.”
Whoa: 40,000 Pairs of These $30 Jeans Are Sold Every Day
“Today, I opened an email that contained a bold statement: Old Navy asserts that 40,000 pairs of its Rockstar Skinny Jeans are sold every single day. Let that sink in for a minute. They come in a ton of different colorways and sizes, so it's a safe bet that fans of the jeans own multiple pairs. The jeans even got their own honorary Walk of Fame star, and Chloe and Halle Bailey were on hand to celebrate, showing off how good the jeans look IRL.”