Black background with white text reading 'Lands' End Canvas 1963'.
Close-up of an orange jacket with a partially open zipper, showing the inner lining with black polka dots inside.

Fall '10 - Fall '14

Excellence lies in the details, and creating standout styles for Lands’ End’s secondary brand was an exciting challenge. Novelty was the driving force behind each pant, short, dress, and top, with every color, print, and fabric meticulously tested and perfected.

In this role, I frequently experimented with CAD software and dye techniques, collaborating with laundry teams to achieve the perfect worn-in feel for our chinos. I also custom-designed waistband facings and mastered vendor communication and the creation of precise, effective tech packs, ensuring a seamless production process.

A young woman with blonde hair in a black and white striped shirt and yellow pants, standing outdoors on a sidewalk, smiling and looking to the side.
A young woman with curly hair smiling and holding a large blue handbag in a restaurant or diner.
Young woman walking outdoors, holding a beverage, smiling, with colorful storefronts and cars in the background on a sunny day.
A woman sitting on a wooden bench outdoors, wearing glasses, a dark cardigan, light-colored pants, and brown shoes, with trees and greenery in the background.

SP | SU 2013

Close-up of light blue embroidered floral lace fabric with floral and circular patterns.
Young woman with red hair smiling, wearing a white button-up shirt, purple pants, and beige heels, carrying a brown shoulder bag, standing in front of a plain beige curtain.
Person wearing a yellow top and patterned shorts, standing with hands in pockets, with a beige background and wooden floor and wearing sandals.
A detailed, intricate pattern with floral and paisley shapes in shades of pink, yellow, orange, and red.
A person wearing a navy and white striped sweater, navy shorts, white sneakers, and a bracelet.
Young woman with long brown hair smiling, wearing a striped t-shirt and yellow shorts, standing against a beige curtain background.
Person wearing coral pants, a white shirt, and brown shoes, standing with one foot slightly raised.
Young woman in a yellow shirt and gray pants standing in front of a beige curtain, smiling and posing with one hand on her chin.
Young woman standing in front of beige curtain, wearing a beige top, blue pants, a gray cardigan, and nude heels.
Close-up of a textured blue fabric surface with a woven pattern.
Young woman wearing a blue cardigan, light blue top, yellow shorts, white sneakers, and a colorful scarf, standing against a neutral backdrop.
Person wearing pink shorts, striped sweater, and white sneakers, standing against a beige background.
Back view of person wearing pink pants, beige top, and tan high heels, standing against a neutral background
Close-up of pink textured fabric with a woven pattern.
Person wearing yellow patterned shorts with a green belt, white top, and sandals, standing against a beige background.
A decorative mandala pattern with intricate floral and paisley designs in shades of green, yellow, and gold.
A young woman with red hair wearing a yellow T-shirt, patterned pants, and nude high heels, standing against a beige curtain background, smiling and looking to her right.
A young woman with red hair smiling and posing in front of a plain cream-colored curtain, wearing a striped t-shirt, beige shorts, white sneakers, and a bracelet.
Woman standing with arms crossed, wearing a red and white striped long-sleeve shirt, gray drawstring pants, and sandals, in front of a beige curtain backdrop.
Person wearing light blue pants, white shirt, brown belt, brown shoes, standing with one hand on hip against a beige background.

FA | HL 2012

Bottoms Fit Franchise Relaunch

  • A blank white canvas with the numbers '1963' and the text 'LANDS' END CANVAS' in the top left corner, and the word 'CHINOS' in bold at the bottom right, with multicolored stripes along the right and bottom edges.
  • Advertisement for slim slouch women's pants in green, featuring a model in a yellow top, grey pants, and red high heels, with descriptions of the pants' fit and fabric details.
  • Two women dressed in vintage 1960s fashion, one in a red cardigan and brown pants, the other in a blue jacket and yellow pants, with fashion sketches of pants and a color palette, authentic to the Chinos Lands' End Canvas 1963 collection.
  • Advertisement showcasing a pair of women's slim fit pants called True Slim, with details about the fit and color options, alongside a woman wearing a blue shirt and brown pants sitting on a stool.
  • Fashion illustration featuring two women modeling colorful pants. The left woman has blonde hair and wears red pants, a light blue shirt, and black heels. The right woman has blonde hair and wears green pants, a striped shirt, a dark blazer, and purple heels. Next to them are technical drawings of pants and color swatches in velvet orange, praline, peacock blue, malachite, and raisin. The bottom right corner mentions Chino's Lands' End Canvas 1963.
  • A fashion advertisement featuring folded colorful corduroy pants on the left side, with a sketch of the pants' pattern in the center and a model wearing pink corduroy pants and heels on the right side. The text discusses styling and color choices for fall.
  • Close-up of a pair of blue paisley patterned skinny jeans, showing detailed fabric design, with a front and back view sketch of the jeans labeled "Super Skinny Twill" in the middle, and a woman modeling the jeans on the right side.
  • Display of colorful velvet pants in black, yellow, green, and red. A line drawing of similar pants with the label 'Super Skinny Velvet' and a person wearing red velvet pants.
  • Close-up of a plaid patterned pair of pants with a zipper, showing dark green, red, and black colors. On the right, a person is wearing the same plaid pants with a beige belt, and an illustration of the pants' technical line drawing with the text "True Slim Carler Pant."
  • Close-up of a brown plaid wool coat with a button, a lined label reading 'Land's End Canvas,' and a sewing pattern sketch of slim, sparkly twill pants. The right side shows a woman wearing brown slim-fit pants with front pockets, a patterned red top, and purple heels.
A collage featuring five images: a young woman with shoulder-length brown hair in a brown checkered blazer standing outdoors, a shelf with a book labeled 'EDIE', glasses, and notebooks, an abstract portrait of a woman with blonde hair and sunglasses
A woman with short blonde hair, dressed in a light blue shirt with rolled sleeves, plaid pants, and red high-heeled shoes, stands in a room with a turntable on a table nearby, looking down with her hands in her pockets.
A woman with blonde hair, glasses, and multiple bracelets sitting on a wooden bench outdoors, touching her face, with a red bag nearby.
A young woman with blonde hair wearing a navy and white striped shirt, yellow pants, and brown shoes walking on a street.
Display of four skirts on hangers with the title "Skirt the Issue" at the top. The skirts include a white skirt with black polka dots, a solid red skirt, a red skirt with pleats and a black waistband, and a navy blue pleated skirt.
A young woman with curly hair and a bright smile standing outside near a train, wearing a blue patterned blazer over a floral blouse, a red skirt, and a brown belt.
A woman with long brown hair, smiling, wearing a white button-up shirt, a colorful pleated skirt with pink, blue, green, and brown stripes, and gray ankle boots, standing against a beige background.
Woman with red hair smiling, wearing a white button-up shirt, striped skirt, and sandals, standing against a plain background.
Woman standing against a beige background, wearing a dark floral blouse, mint green pants, and brown ankle boots with pink laces.
Brown background with a pattern of small white flowers with brown stems and leaves scattered across.
A woman standing inside a restaurant or cafe, smiling and holding a large blue bag, with a train photo on the wall in the background.
Woman wearing a sun hat and sleeveless floral top with green shorts
A navy blue dress on a dress form with handwritten annotations pointing out features such as a flattering neckline, slimming front shirring, hidden pockets, and that it is available in three great colors. The annotations also mention the dress hits a
Display of three mannequins wearing different dresses in a shop named 'The New Dress Shop.' The first is a short-sleeved, patterned dress, the second is a sleeveless, navy blue dress with white polka dots, and the third is a long-sleeved, chambray sh
A dark navy background with scattered white dots resembling stars or dots on a night sky.
Display of four different women’s shirts hanging on hooks against a white background with the caption "FULL OF PERSONALITY" at the top and descriptions of each shirt at the bottom.
Young woman with blonde hair in a loose bun, wearing a blue plaid shirt with a bow tie, red pants, and accessories, standing against a beige wall.
Close-up of a classic plaid fabric pattern with navy blue, white, and light blue checks.
A woman with brown hair tied back, smiling, wearing a light-colored button-up shirt with rolled-up sleeves, and posing against a neutral background.
Pattern of small red dots on a white background, creating a repeating polka dot design.
A young woman with blonde hair, wearing glasses, a black short-sleeve shirt, and mint green pants, smiling and standing against a neutral wall.
A woman with blonde hair and glasses smiling, wearing a white shirt and pink pants, standing against a neutral background.

SP | SU 2012

A woman wearing a sleeveless, patterned maxi dress with thin straps and a waist belt, standing on a light-colored floor against a plain beige background.
The image displays a computer screen with extensive visual distortion, including horizontal lines and color bands, making it difficult to identify specific details.
A woman with glasses wearing a blue polka dot dress and brown shoes, smiling and walking.
Navy blue background with white polka dots
Young woman smiling in a sleeveless, striped brown, blue, and white dress, wearing gray sneakers, standing against a plain background.
Maroon and white horizontal striped pattern
A young woman with blonde hair wearing a blue dress with a textured pattern and brown sandals, smiling and standing against a plain background.
Woman in a sleeveless plaid dress with a ruffled hem, standing against a plain beige background.
Close-up of a colorful plaid fabric pattern with red, blue, orange, pink, and beige stripes
A woman wearing a high-waisted, striped mini skirt and brown heeled sandals, with her left hand resting on her hip.
A floral pattern with various flowers and leaves in a black and white design.
Young woman in a blue and white striped dress with a white drawstring, standing against a plain background, wearing silver sandals.
Close-up of a navy blue fabric with white horizontal stripes.
A woman with blonde hair wearing a sleeveless denim top, a yellow scarf around her neck, and brown pants, looking down with her eyes closed against a light background.
Close-up of a striped fabric with beige and dark brown horizontal stripes